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The Toolkit: Resources for designing inclusive insurance products and markets
Servicing the product
In this section, you’ll learn how to design strong post-sales support systems from the very beginning, so clients feel supported, informed, and empowered to use the product when they need it most.
Selling the product
In this section, you’ll learn how to turn insights from your research into a marketing and sales strategy that creates lasting customer relationships.
Test page
Conducting market research
Market research defines your value proposition and ensures your products respond to real client needs.
Designing products and processes
During this stage, your working group comes together to transform market research insights into real product concepts.
Using the Navigator and preparing for the work
In this section, you’ll learn how to organize your internal working group, bring the right mix of skills and perspectives to the table, and prepare for a truly client-centric journey.